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How to Scale Commercial Real Estate


Sep 26, 2021

Owning an income property can be as easy as 1,2,3.  In today’s episode, we’re going to dive into them!  David Friedman has more than 15 years of experience starting in leading technology companies.  In 2018, he co-founded Knox Financial, a fintech company named the 2021 HW Tech100 for creating technology solutions to make owning investment property as simple as owning a share of stock.  Prior to Knox, David founded Boston Logic and served as the company CEO for more than a decade.  During his 10 years, Boston Logic grew as a leading provider of real estate brokerage software.  He sold Boston Logic in 2016 and continues to sit on the board.  Now, Boston Logic now operates under the name Propertybase.


[00:01 - 04:07] Opening Segment


  • Let’s get to know today’s guest, David Friedman
  • “You have stuff and too much crap.” and the best investment he’s ever made


[04:08 - 12:59] Making Owning Income Property Effortless


  • Not just a property management company
  • How to understand the investment that you own
  • “The world of equity is investing.”
  • David talks about NOI and IRR
  • Launching, onboarding, and growing Knox
  • Focusing on people as long-term investments 


[13:00 - 23:34] All About the People


  • On Financing Possibilities
  • David shares some gaps they are currently facing
  • The biggest challenge of a startup
  • What gravitates people towards David and his team
  • Giving out incentives and why


[23:35 - 27:07] Final Four Segment




Tweetable Quotes


“Sit calm and experience.” - David Friedman


“The entire property world pretty much is DIY.” - David Friedman


“It’s always about the people.” - David Friedman


“Everybody deserves a safe and comfortable place to live.” - David Friedman


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Connect with David Friedman through dave@knoxfinancial.com and LinkedIn.  Visit the following: Knox Financial Homepage and Knox Investment Property Calculator and take the chance of scaling and learning from their team!


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I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.  


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Email me → sam@brickeninvestmentgroup.com